Nike Men's Revolution 2 Msl Running Shoes (BEST BUY)

Check this out:



Nike brings an amazing Sports shoe for every Nike lovers. Nike is a brand many dreams of. This pair is comfortable and very has inner flexibility.
If you are deciding to get a sneaker, stop thinking and buy this pair right now. You will never find any sneaker of this type. 90 pairs are sold within 3 hours. You can also be lucky if you grab this fast before stock lasts.

NIKE is an internationally renowned American brand .It is considered to be the brand when it comes for shoe. Perfect your off-duty look for the day wearing these sneakers by Nike. Designed for urban men, these navy blue sneakers feature a mid-ankle design and synthetic upper. The rubber outsole further ensures durability.

About the Brand

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

Nike, originally known as Blue Ribbon Sports , was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile.

According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, "I told Tom Brokaw that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron, and they were mine."

In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.

By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.

 

In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.

Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by Gary Gilmore before he was executed.

Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.

Phil Knight announced in mid-2015 that he is planning to step down as chairman of Nike in 2016.

Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers. The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team's kit, in 2008.

In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the 2000s. It sold Starter in 2007 and Bauer Hockey in 2008.The company sold Umbro in 2012  and Cole Haan in 2013.As of 2013, Nike owns two key subsidiaries: Converse Inc. and Hurley International.

Nike Inc. will buy back $8 billion of Nike's class B stock in 4 years after the current $5 billion buyback program is completed in second quarter of fiscal 2013. Up to September 2012, Nike Inc. has bought back $10 billion of stock.

On April 26, 2016, it was announced that Nike would release the Nike Air Force 180 "Olympic" associated with the dream team of 1992. It will drop on July 7 at select Nike Sportswear retailers.

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats, baselayers, etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.

Specification

Material: Mesh

Lifestyle: Casual

Closure Type: Lace-Up

Free returns against manufacturing defects: 30 days

Allow your pair of shoes to air and de-odorize at a regular basis, this also helps them retain their natural shape; use shoe bags to prevent any stains or mildew; dust any dry dirt from the surface using a clean cloth, do not use polish or shiner

Care Instructions: Allow your pair of shoes to air and de-odorize at a regular basis, this also helps them retain their natural shape; use shoe bags to prevent any stains or mildew; dust any dry dirt from the surface using a clean cloth, do not use polish or shiner

Pros:

• Trendy Look
• Stylish
• Comfortable & Durable
• Comfy and Mesh Material Used
• Optimal Flexibility

Cons:

• Price is bit higher
• Very light
• Can't polish or shinner
• No other warranty available

Click the button below to buy:

Sparx Men's Black Sandal(BEST BUY)

Check this post out if you are searching for a daily usuable sandal under reasonable price!!!




Sparx offers an amazing range of shoes and sandals that embodies the spirit of today's youth.
Available in awe-inspiring colours and designs, it reflects verve and dynamism as an iconic youth brand and is symbolic of a wholehearted zest for life.
Sparx has now grown into a large-scale entrepreneurship catering to the basic needs of the quintessential Indian citizen.
Today, the company manufactures over 3 lakh pairs of footwear per day, which approximately adds up to over 10 million pairs per year.
Each pair is given thorough attention by the dedicated and skilled employees working at the 10 state-of-the-art manufacturing units in Northern India.

These must have shoes are professionally crafted from high quality material, which makes them long lasting and sturdy.
Featuring lace up closure, these shoes provide you the luxury of comfort and elegance combined.
This pair is ideal for both men and boys and is really comfortable while playing.

Sparx is a internationally renowned brand owned by bata. This brand is trustworthy and is very popular in Asian and Indian market.

Embodying the spirit of youth, Sparx gives you that extra confidence and motivation to move ahead in life. Best known for its sturdy and superb designs, Sparx is an iconic youth brand and is quite popular among those who dare to explore and test their limits. Grab our new online exclusive articles ~ SX9026 & SX9027 which comes with extra cushioning and trendy new designs with unbelievalble pricing.



About the brand

Sparx(Bata owned company) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and La tin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries.

The T. & A. Baťa Shoe Company was founded on the 24th of August 1894 in Zlín (Moravia, today the Czech Republic) by Tomáš Baťa (Czech: [ˈtomaːʃ ˈbaca]), his brother Antonín and his sister Anna, whose family had been cobblers for generations. The company employed 10 full-time employees with a fixed work schedule and a regular weekly wage, a rare find in its time.


In the summer of 1895, Tomáš found himself facing financial difficulties, and debts abounded. To overcome these serious setbacks, Tomáš decided to sew shoes from canvas instead of leather. This type of shoe became very popular and helped the company grow to 50 employees. Four years later, Bata installed its first steam-driven machines, beginning a period of rapid modernisation. In 1904, Tomáš read a newspaper article about some machines being made in America. Therefore, he took three workers and journeyed to Lynn, a shoemaking city outside Boston, in order to study and understand the American system of mass production. After six months Tomáš returned to Zlin and he introduced mechanized production techniques that allowed the Bata Shoe Company to become one of the first mass producers of shoes in Europe. Its first mass product, the “Batovky,” was a leather and textile shoe for working people that was notable for its simplicity, style, light weight and affordable price. Its success helped fuel the company’s growth. After Antonin's death in 1908, Tomas brought two of his younger brothers, Jan and Bohuš, into the business. Initial export sales and the first ever sales agencies began in Germany in 1909, followed by the Balkans and the Middle East. Bata shoes were considered to be excellent quality, and were available in more styles than had ever been offered before. By 1912, Bata was employing 600 full-time workers, plus another several hundred who worked out of their homes in neighbouring villages.

In 1914, with the outbreak of World War I, the company had a significant development due to military orders. From 1914 to 1918 the number of Baťa’s employees increased ten times. The company opened its own stores in Zlín, Prague, Liberec, Vienna and Pilsen, among other towns.

In the global economic slump that followed World War I, the newly created country of Czechoslovakia was particularly hard hit. With its currency devalued by 75%, demand for products dropped, production was cut back, and unemployment was at an all-time high. Tomáš Baťa responded to the crisis by cutting the price of Bata shoes in half. The company’s workers agreed to a temporary 40 percent reduction in wages; in turn, Bata provided food, clothing, and other necessities at half-price. He also introduced one of the first profit sharing initiative transforming all employees into associates with a shared interest in the company's success (today's equivalent of performance-based incentives and stock option.
Consumer response to the price drop was dramatic. While most competitors were forced to close because of the crisis in demand between 1923 and 1925, Bata was expanding as demand for the inexpensive shoes grew rapidly. The Bata Shoe Company increased production and hired more workers. Zlín became a veritable factory town, a "Bataville" covering several hectares. On the site were grouped tanneries, a brickyard, a chemical factory, a mechanical equipment plant and repair shop, workshops for the production of rubber, a paper pulp and cardboard factory (for production of packaging), a fabric factory (for lining for shoes and socks), a shoe-shine factory, a power plant and a farming activities to cover both food and energy needs... Horizontal and vertical integration. Workers, "Batamen", and their families had at their disposal all the necessary everyday life services: housing, shops, schools, hospital, etc.

Bata also began to build towns and factories outside of Czechoslovakia (Poland, Latvia, Romania, Switzerland, France) and to diversify into such industries as tanning (1915), the energy industry (1917), agriculture (1917), forest farming (1918), newspaper publishing (1918), brick manufacturing (1918), wood processing (1919), the rubber industry (1923), the construction industry (1924), railway and air transport (1924), book publishing (1926), the film industry (1927), food processing (1927), chemical production (1928), tyre manufacturing (1930), insurance (1930), textile production (1931), motor transport (1930), sea transport (1932), and coal mining (1932). Airplane manufacturing (1934), synthetic fibre production (1935), and river transport (1938). In 1923 the company boasted 112 branches.

In 1924 Tomáš Baťa displayed his business acumen by figuring out how much turnover he needed to make with his annual plan, weekly plans and daily plans. Baťa utilized four types of wages – fixed rate, individual order based rate, collective task rate and profit contribution rate. He also set what became known as Baťa prices – numbers ending with a nine rather than with a whole number. His business skyrocketed. Soon Baťa found himself the fourth richest person in Czechoslovakia. From 1926 to 1928 the business blossomed as productivity rose 75 percent and the number of employees increased by 35 percent. In 1927 production lines were installed, and the company had its own hospital. By the end of 1928, the company’s head factory was composed of 30 buildings. Then the entrepreneur created educational organizations such as the Baťa School of Work and introduced the five-day work week. In 1930 he established a stunning shoe museum that maps shoe production from the earliest times to the contemporary age throughout the world. By 1931 there were factories in Germany, England, the Netherlands, Poland and in other countries.

In 1932, at the age of 56, Tomáš Baťa died in a plane crash during take off under bad weather conditions at Zlín Airport. Control of the company was passed to his half-brother, Jan, and his son, Thomas John Bata, who would go on to lead the company for much of the twentieth century guided by their father’s moral testament: the Bata Shoe company was to be treated not as a source of private wealth, but as a public trust, a means of improving living standards within the community and providing customers with good value for their money. Promise was made to pursue the entrepreneurial, social and humanitarian ideals of their father. The Baťa company was apparently the first big enterprise to systematically utilise aircraft for company purposes, including rapid transport of lesser personnel on business like delivery of maintenance men and spares to a location where needed, originating the practice of business flying.

At the time of Tomáš's death, the Bata company employed 16,560 people, maintained 1,645 shops and 25 enterprises. Jan Baťa, following the plans laid down by Tomáš Baťa before his death, expanded the company more than six times its original size throughout Czechoslovakia and the world. Plants in Britain, the Netherlands, Yugoslavia, Brazil, Kenya, Canada and the United States, followed in the decade. In India, Batanagar was settled near Calcutta and accounted from the late 1930s nearly 7500 Batamen. The Bata model fitted anywhere, creating, for example, canteens for vegetarians in India. In exchange, the demands on workers were as strong as in Europe: "Be courageous. The best in the world is not good enough for us. Loyalty gives us prosperity & happiness. Work is a moral necessity!" Bata India was incorporated as Bata Shoe Company Pvt. Ltd in 1931and went on to become Bata India Ltd. in 1973. Batanagar factory is the first Indian shoe manufacturing unit to receive the ISO 9001 certification in 1993.

Specification

Material: Polyurethane

Lifestyle: Casual

Closure Type: Hook & Loop

Toe Style: Open Toe


Care Instructions: Allow your pair of shoes to air and de-odorize at regular basis; use Shoe bags to prevent any stains or mildew

Pros:

• It has a good look
• light weight. They are very light weight on your feet and great for running
• value for money. It's not always you find offers like this!
• it's comfortable.

Cons:

• The sole is bit harder
• Stitches are not much tight
• The size runs a bit smaller than normal. Try to get the size higher
• available for only this colour  under this price

Click the button below to buy the product:

NIKE Downshift Running Shoe(BEST BUY)

Check out this post if you are searching a branded Sports Shoe



Nike brings an amazing Sports shoe for every Nike lovers. Nike is a brand many dreams of. This pair is comfortable and very has inner flexibility.
If you are deciding to get a sneaker, stop thinking and buy this pair right now. You will never find any sneaker of this type. 90 pairs are sold within 3 hours. You can also be lucky if you grab this fast before stock lasts.

NIKE is an internationally renowned American brand .It is considered to be the brand when it comes for shoe. Perfect your off-duty look for the day wearing these sneakers by Nike. Designed for urban men, these navy blue sneakers feature a mid-ankle design and synthetic upper. The rubber outsole further ensures durability.

About the Brand

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

Nike, originally known as Blue Ribbon Sports , was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile.

According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, "I told Tom Brokaw that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron, and they were mine."

In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.

By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.

 

In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.

Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by Gary Gilmore before he was executed.

Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.

Phil Knight announced in mid-2015 that he is planning to step down as chairman of Nike in 2016.

Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers. The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team's kit, in 2008.

In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the 2000s. It sold Starter in 2007 and Bauer Hockey in 2008.The company sold Umbro in 2012  and Cole Haan in 2013.As of 2013, Nike owns two key subsidiaries: Converse Inc. and Hurley International.

Nike Inc. will buy back $8 billion of Nike's class B stock in 4 years after the current $5 billion buyback program is completed in second quarter of fiscal 2013. Up to September 2012, Nike Inc. has bought back $10 billion of stock.

On April 26, 2016, it was announced that Nike would release the Nike Air Force 180 "Olympic" associated with the dream team of 1992. It will drop on July 7 at select Nike Sportswear retailers.

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats, baselayers, etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.

Specification

Material Type: Mesh

Lifestyle: Sports

Closure Type: Lace-Up

Free returns against manufacturing defects: 30 days

Care Instructions: Allow your pair of shoes to air and de-odorize at a regular basis, this also helps them retain their natural shape; use shoe bags to prevent any stains or mildew; dust any dry dirt from the surface using a clean cloth, do not use polish or shiner

Pros:

• Trendy Look
• Stylish
• Comfortable & Durable
• Comfy and Mesh Material Used
• Optimal Flexibility

Cons:

• Price is bit higher
• Very light
• Can't polish or shinner
• No other warranty available

Click the button below to buy:

UCB Casual Shoes(BEST BUY)

Check out this post if you are searching for a casual shoe from a best brand!!!

United Colors of Benetton brings an amazing offer on their Shoes

A  beautiful pair of shoe that can be matched with any type of clothing . If you are thinking to buy a pair of loafers, you cannot get any loafer better than this.UCB is an internationally renowned brand, and it is considered to be the best in its shoes.
United Colors of Benetton is primarily a clothing brand owned by the famous Benetton group. However, the brand is equally popular in numerous other areas like from accessories to eyewear, and from fragrances to footwear. Refinement mixed with sporting touches, a formal smartness combined with comfort: the United Colors of Benetton will suit a man looking for style and elegance in his everyday wardrobe.

About the brand

Benetton Group S.r.l. (correct Italian pronunciation: [benetˈton]; often mispronounced [ˈbɛːnetton] or [benetˈtɔn]) is a global fashion brand, based in Ponzano Veneto, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton has a network of about 5,000 stores in the main international markets.

In 1963, Luciano Benetton, the oldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" was formed.

In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.

The company's core business remains their clothing lines: United Colors of Benetton and Sisley.

The Group has a network of about 5,000 stores around the world.

The company is known for sponsorship of a number of sports, and for the provocative and original "United Colors" publicity campaign. The latter originated when photographer Oliviero Toscani was given carte blanche by the Benetton management. Under Toscani's direction, ads were created that contained striking images unrelated to any actual products being sold by the company.

These graphic, billboard-sized ads included depictions of a variety of shocking subjects, one of which featured a deathbed scene of a man (AIDS activist David Kirby) dying from AIDS. Others included a bloodied, unwashed newborn baby with umbilical cord still attached, which was highly controversial. This 1991 advert prompted more than 800 complaints to the British Advertising Standards Authority during 1991 and was featured in the reference book Guinness World Records 2000 as 'Most Controversial Campaign'. Others included a black stallion covering a white mare, close-up pictures of tattoos reading "HIV Positive" on the bodies of men and women, a cemetery of many cross-like tombstones, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, pictures of inmates on death row, an electric chair, an advert showing a boy with hair shaped into the devil's horns, three different hearts with "black", "white" and "yellow" written onto them (from March 1996), and a picture of a bloodied T-shirt and pants riddled with bullet holes from a soldier killed in the Bosnian War (this one appeared in February 1994). Most of the advertisements, although not all, had a plain white background, and in most the company's logo served as the only text accompanying the image.

In autumn 2011, Benetton launched its new worldwide communication campaign, an invitation to the leaders and citizens of the world to combat the "culture of hatred", and created the UNHATE Foundation. This campaign was created as the group’s corporate social responsibility strategy and not as a cosmetic exercise. The Benetton Group “seeks to contribute to the creation of a new culture against hate”.[10] Benetton’s Fabrica research centre partnered up with 72andSunny to create the UNHATE poster series. According to Benetton “These are symbolic images of reconciliation—with a touch of ironic hope and constructive provocation—to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation”. 72andSunny adds “United Colors of Benetton returns to the cultural conversation with a simple and powerful message of tolerance: UNHATE. Hate and love are often in a delicate and unstable balance. This campaign promotes a shift in the balance”. However, these posters of the lip-locking political and religious figures have sparked controversy. In addition, Benetton released an advertisement that displayed President Barack Obama of the United States and President Hugo Chávez of Venezuela kissing.

On November 17, 2011 The Vatican announced that it would take legal action against Benetton after the company used a photo purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of the Al Azhar mosque in Egypt. Benetton responded: "We reiterate that the meaning of this campaign is exclusively to combat the culture of hatred in all its forms," said a Benetton Group spokesman. "We are therefore sorry that the use of the image of the Pope and the Imam has so offended the sentiments of the faithful. In corroboration of our intentions, we have decided, with immediate effect, to withdraw this image from every publication."


Main articles: Benetton Formula, Benetton Rugby Treviso, Treviso Basket, and Sisley Volley
Benetton Group entered Formula One as a sponsor of Tyrrell in 1983, then Alfa Romeo in 1984; this arrangement was extended to both Alfa and Toleman in 1985. Benetton Formula Ltd. was formed at the end of 1985 when the Toleman and Spirit teams were sold to the Benetton family. The team saw its greatest success under Flavio Briatore, who managed the team from 1990 to 1997. Michael Schumacher won his first Drivers' Championships with the team in 1994 and 1995, and the team won their only Constructors' title in 1995. From 1996, the team raced under an Italian licence although it continued to be based, like Toleman, in Oxfordshire in England. The team was bought by Renault for US$120m in 2000 and was rebranded Renault F1 in 2002.

In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso. Benetton Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team.[16] Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012).


The 1983 season Tyrrell 011, showing the company's logo at the time.


Benetton has faced criticism from Mapuche organizations over its purchase of traditional Mapuche lands in Patagonia. The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007. The company have published a position statement regarding the Mapuche in Patagonia.

Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them." Issues of consumer privacy were raised and the plan was shelved. Benetton's position on RFID technology is also available on their website.

PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing. Benetton's position statement on the mulesing controversy is available on their website.


Main article: 2013 Savar building collapse
On April 24, 2013 the eight-storey Rana Plaza commercial building collapsed outside Dhaka that housed one of the factories where Benetton makes its clothing. At least 1,130 people died. Benetton first denied reports linking production of their clothing at the factory, but clothes and documents linked to Benetton were discovered at the disaster site. Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles. A year after the collapse, Benetton faced international protests after failing to pay any compensation to the Rana Plaza Donors Trust Fund.Protests included shutting down Benetton's flagship Oxford Street store in London.

On April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers. Benetton’s engagement for Bangladesh is available on their website.

Specification

Material: Canvas

Lifestyle: Casual

Closure Type: Lace-Up

Warranty Type: Seller

Product Warranty against manufacturing defects: 30 days

Care Instructions: Allow your pair of shoes to air and de-odorize at regular basis; use shoe bags to prevent any stains or mildew; 

dust any dry dirt from the surface using a clean cloth; do not use polish or shiner

Pros:

• Trendy Look
• Stylish
• Comfortable & Durable
• Comfy and Mesh Material Used
• Optimal Flexibility

Cons:

• Very light
• Can't polish or shinner
• Has to de-odorize
• No other warranty available

Click the button below to buy the product:

NIKE blue canvas Sneakers(BEST BUY)

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Nike brings an amazing Sneaker for every Nike lovers. Nike is a brand many dreams of. This pair is comfortable and very has inner flexibility.
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NIKE is an internationally renowned American brand .It is considered to be the brand when it comes for shoe. Perfect your off-duty look for the day wearing these sneakers by Nike. Designed for urban men, these navy blue sneakers feature a mid-ankle design and synthetic upper. The rubber outsole further ensures durability

About the Brand

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

Nike, originally known as Blue Ribbon Sports , was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile.

In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.

By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.

 

In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.

Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by Gary Gilmore before he was executed.

Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.

Specification

Size: UK-6 Size Chart

Upper Material -Canvas

Mid sole - Cushioned footbed, Sole material - Rubber

Closure type-lace up, Lifestyle-Casual

Care -Wipe with a clean, dry cloth to remove dust

100% Original Product

Pros:

• Trendy Look
• Stylish
• Comfortable & Durable
• Comfy and Mesh Material Used
• Optimal Flexibility

Cons:

• Price is bit higher
• Very light
• Can't polish or shinner
• No other warranty available

Click the button below to buy: