Nivia running shoes for Men(BEST BUY)

The nivia running shoe comes in all sizes with an attractive design , the outer material is of mesh & pu with polka & solid printing. The shoe is available with solid printing. Available with a rubber sole. The pair looks graceful while wearing.

Nivia brings an amazing Marathon mesh shoes for all runners. Deciding for an best pair of running shoe was always challenging. If you are searching for one such, then this will be your favourite.
Nivia brings an exciting offer for this product under reasonable price.
If you go for other brands you will never get under 1000 indian bucks.

About the brand:

Nivia Sports is an Indian sports equipments manufacturer based in Jalandhar, Punjab under the banner of FreeWill Sports Pvt Ltd.The firm makes equipments like footwear, apparel, equipment and accessories for football, cricket, hockey, badminton, basketball, tennis.
It has partnered for many national sport events in India.

FreeWill Sports Pvt Ltd was incorporated in 1934 in Sialkot by Nihal Chand Kharbanda. In 1962, Vijay Kharbanda joined his father in business and set up Nivia Sports. The 1947 partition of the country saw the campany shift its base from Sialkot to Mumbai and from Mumbai to Meerut finally settling in Jalandhar.
In the year 1962, the present CMD of the company, Vijay Kharbanda, joined with his father and started manufacturing a full range of leather hand stitched balls,soccer, volleyball, handball, basketball under Nivia Sports.

Plimsolls were widely worn by vacationers and also began to be worn by sportsmen on the tennis and croquet courts for their comfort. Special soles with engraved patterns to increase the surface grip of the shoe were developed, and these were ordered in bulk for the use of the British Army. Athletic shoes were increasingly used for leisure and outdoor activities at the turn of the 20th century - plimsolls were even found with the ill-fated Scott Antarctic expedition of 1911. Plimsolls were made compulsory in schools' physical education lessons in the UK.[citation needed]

British company J.W. Foster and Sons designed and produced the first shoes designed for running in 1895; the shoes were spiked to allow for greater traction and speed. The company sold its high-quality handmade running shoes to athletes around the world, eventually receiving a contract for the manufacture of running shoes for the British team in the 1924 Summer Olympics - Harold Abrahams and Eric Liddell won the 100-m and 400-m events, kitted out with Foster's running gear.


A pair of white athletic shoes with pink accents
This style of footwear also became prominent in America at the turn of the 20th century, where they were called 'sneakers'. In 1892, the U.S. Rubber Company introduced the first rubber-soled shoes in the country, sparking a surge in demand and production. The first basketball shoes were designed by Spalding as early as 1907. The market for sneakers grew after World War I, when sports and athletics increasingly became a way to demonstrate moral fiber and patriotism. The U.S. market for sneakers grew steadily as young boys lined up to buy sneakers endorsed by football player Jim Thorpe and Converse All Stars endorsed by basketball player Chuck Taylor.

During the interwar period, athletic shoes began to be marketed for different sports, and differentiated designs were made available for men and women. Athletic shoes were used by competing athletes at the Olympics, helping to popularise athletic shoes among the general public. In 1936, a French brand, Spring Court,marketed the first canvas tennis shoe featuring signature eight ventilation channels on a vulcanised natural rubber sole.

Adolf "Adi" Dassler began producing his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria, after his return from World War I, and went on to establish one of the leading athletic shoe manufacturers, Adidas.[10] He also successfully marketed his shoes to athletes at the 1936 Summer Olympics, which helped cement his good reputation. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.


A large pile of low-quality athletic shoes for sale at a market in Hong Kong
During the 1950s, leisure opportunities greatly expanded, and children and adolescents began to wear sneakers as school dress codes relaxed. Sneaker sales rose so high, they began to adversely impact on the sales of conventional leather shoes, leading to a fierce advertising war for market share in the late '50s. In the 1970s, jogging for exercise became increasingly popular, and trainers designed specifically for comfort while jogging sold well. Companies also started to market their products as a lifestyle choice. Soon, shoes were available for football, jogging, basketball, running, etc. Every sport had its own shoe, made possible by podiatrist development of athletic shoe technology.

During the 1990s, shoe companies perfected their fashion and marketing skills. Sports endorsements grew larger, and marketing budgets went through the roof. Sneakers became a fashion statement and definition of identity and personality rather than humble athletic aids.

From 1970 (5 models) over 1998 (285 models) to 2012 (3,371), the number of sport shoe models in the U.S. has grown exponentially.

The term 'athletic shoes' is typically used for shoes utilized for running in a marathon or half marathon, basketball, and tennis (among others), but tends to exclude shoes for sports played on grass such as association football and rugby football, which are generally known as 'studs' or in North America as 'cleats'.

Attributes of an athletic shoe include a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term "athletic shoes" is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe. Today's designs include sandals, Mary Janes, and even elevated styles suitable for running, dancing, and jumping.

The shoes themselves are made of flexible compounds, typically featuring a sole made of dense rubber. While the original design was basic, manufacturers have since tailored athletic shoes for their specific purposes. An example of this is the spiked shoe developed for track running. Many of these shoes are made up to very large sizes for athletes with large feet.

Running shoes come in a range of shapes suited to different running styles/abilities. Generally, they are divided by running style: the majority are for heel-toe joggers/runners which are further subdivided into 'neutral', 'overpronation' and 'underpronation'. These are constructed with a complex structure of "rubber" with plastic/metal stiffeners to restrict foot movement. More advanced runners tend to wear flatter and flexible shoes, which allow them to run more quickly with greater comfort.

Specification

UPPER-Breathable and moisture transferring mesh; the upper helps keep feet healthy, cool and dry; used durable & soft PU synthetic leather
Unrestrictive collar that allows free ankle movement ; solid heel hold so your heel does not lift up and down
LINING- Used polyester cloth lining and foam to add comfort around the ankle as well as the tongue
INSOLE- Die cut insole with Eva laminated for better cushioning
SOCK-LINER--Die cut Eva insole for light weight and comfort.
OUT-SOLE- The out-sole is made of a non-marking Rubber compound and is both flexible and durable

This shoe is fit for any ground surface. Can be used while Running, Jogging,Walking,Playing on any type of grounds, The unique and stylish shoe can be used as a casual wear too


Pros:

• Trendy Look
• Stylish
• Comfortable & Durable
• Comfy and Mesh Material Used
• Optimal Flexibility

Cons:

• Very light
• Can't polish or shinner
• Has to de-odorize
• No other warranty available

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